This tip was presented in Avani Professional’s monthly feature on Sic Mulher’s What’s UP program, broadcast on February 24th.

If you want to see the full report, you can do so on What’s UP TV at this link: Watch Report

All the treatments proposed in this tip are available to order at the end of the tip.

There’s no doubt that the most effective way to lighten hair is through bleaching. Nowadays, there’s a big trend for lightened hair with lighter shades, and for this, in most cases, it’s necessary to resort to bleaching. Unfortunately, this procedure always damages the hair. Today’s tip is to help restore hair health after this type of procedure.

Our hair is colored by a pigment called melanin, which is found inside the hair shaft. Protecting the hair shaft is a layer of protein scales called the cuticle. When we bleach, the cuticle is opened to alter the melanin inside the hair. This process will inevitably remove the natural protective layer of hair fibers and oils.

The cuticle (scales) are supposed to close again and return to normal, but bleaching breaks the scales, and they don’t go back to being flat. This is why bleach-damaged hair usually has more volume than virgin hair – each strand literally takes up more space. This is how moisture is lost from the inner parts of the hair shaft. The hair becomes dry, brittle and prone to breakage.

1) Loss of natural shine
Normally the hair cuticle is flat, allowing light to reflect off it, giving the hair a healthy, shiny appearance. Hair damaged by bleaching has a broken cuticle, which makes it appear duller.

2) Embarrassed hair
Hair has rougher cuticles (because the scales that protect the hair shaft are open), which means that the hair is not silky and is therefore more prone to tangling.

3) Brittle, dry hair
Once the protective cuticle has been broken, hair damaged by bleaching tends to lose its natural moisture, leaving it brittle and dry.

4) Hair with frizz and “frizz” (broken hair)
Since bleached hair breaks more easily, there are small broken strands that stick up.

5) Split ends
Similarly, broken hair can lead to split ends or white dots.

Excessive use of heat tools can dehydrate and permanently damage the protective layer of the cuticle, similar to what happens to bleached hair.

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   1) The right choice of shampoo

It’s important to apply a reconstruction shampoo that contains nourishing and protein ingredients to help rebuild the hair fiber. In this case, we recommend Hair Rebuild reconstruction shampoo with innovative nanocapsule technology that fuses natural elements with human tissue, giving even more vitality to the hair’s natural characteristics. These nanocapsules contain a fusion of natural avocado and sunflower oils with the human protein present in the hair itself. And because they are so small, they penetrate the hair very easily.

As we always recommend two washes, if you have very oily hair we recommend the first wash with Cold Effect Purifying Shampoo. If you have drier hair, you should do the second wash with Co-Wash Foamless Cream, because it works like a very gentle shampoo and will finish the wash by avoiding removing excess natural oils from the hair.

1. 2) Alternate masks with different characteristics

2. This is not a new idea, it’s based on the concept of the hair schedule, which consists of alternating masks according to a weekly agenda. For this example of hair damaged by discoloration, we recommend three masks, one that will hydrate by replenishing water, one that will nourish by replenishing oils and one that will reconstruct by replenishing proteins. For this problem, and this type of hair, it is advisable to always start with the vitaminized Indian Hair Moisturizing Mask, so that the hair can then better receive the nutrients from the Indian Hair Nutrition Mask. In this concept of alternating masks according to a weekly schedule (hair chronogram), the hydration and nutrition part will be the main focus, thus preparing the hair to receive the protein from the Hair Rebuild Mask.
   

1. WEEKLY COSTUME SCHEDULE

    

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   Note: If you don’t wash your hair on these days, or three times a week, adjust this table to your cadence.

Normally, depending on the number of weekly washes, from the first or second month the hair shows visible improvements. From then on, you can return to your normal procedure. If you want to continue with this schedule, you can do so for a little longer if you notice improvements.

Whenever you have a new chemical procedure or during the beach season, and when these problems become more visible, you can resume this schedule again.

When you plan to have a very aggressive chemical procedure, which is very likely to damage your hair, we recommend that you do this mask alternation procedure a month in advance, and continue for another month or two after the procedure. This will give the hair greater resistance to minimize damage.

3) Finish with conditioner

After applying any of these masks, you should finish washing with Hair Rebuild Conditioner, which is a reconstructive conditioner.

4) Try to avoid using heat tools

During this recovery time, we recommend that you use a minimum of thermal tools so that the results are quicker, although if there is no alternative, it is important to apply a thermal protector beforehand. For thinner or oily hair we recommend the more moisturizing Ganesh Thermic milk; for drier hair we recommend the more nourishing Surya Thermic.

5) Treat the tips daily

Hair that has been bleached is more prone to split ends, open ends or white balls, which is why we recommend applying Hair Rebuild Serum every day, even if you cut the ends. This serum is special for these cases because, in addition to its innovative technology based on human keratin, it has a creamy texture that doesn’t weigh down the fiber and helps seal the ends.

RECOMMENDED TREATMENTS

(Note: All treatments are available to order at the end of the tip).

1. RECONSTRUCTION TREATMENT FOR DAMAGED HAIR WITH OILY ROOTS

Cold Effect Shampoo – Base shampoo that acts deeply on the balance of the scalp’s microbiota thanks to its abundance of gentle, moisturizing ingredients.
Hair Rebuild Sh ampoo – Hair rebuild shampoo with innovative nanocapsule technology.
Vitaminized Indian Hair Mask – Extremely rich in exceptional ingredients, this mask helps with the overall health of the hair – fortifying, moisturizing and rebuilding.
Indian Hair Nutrition Mask – Very rich in natural oils that will feed the hair, deeply nourishing medium or thick hair that needs more nutrition.
Hair Rebuild Mask – With innovative biodegradable nano-capsule technology, for hair that has been extremely damaged by technical work and excessive use of heat tools.
Hair Rebuild Conditioner – Reconstructive conditioner.
Ganesh Thermic –Thermal and UV protective milk with repairing properties.
Hair Rebuild Serum – With innovative technology based on human keratin, it has a creamy texture that doesn’t weigh down the fibre and helps to seal the ends.

2. RECONSTRUCTION TREATMENT FOR DRY HAIR

Hair Rebuild Shampoo – Hair Rebuild reconstruction shampoo with innovative nanocapsule technology.
Krishna Curls Co-wash – No foam, because it works like a very mild shampoo and will finish the wash by avoiding removing excess natural oils from the hair.
Vitaminized Indian Hair Mask – Extremely rich in exceptional ingredients, this mask helps with the overall health of the hair – it fortifies, moisturizes and reconstructs.
Indian Hair Nutrition Mask – Very rich in natural oils that will feed the hair, deeply nourishing medium or thick hair that needs more nutrition.
Hair Rebuild Mask – With innovative biodegradable nano-capsule technology, for hair that has been extremely damaged by technical work and excessive use of heat tools.
Hair Rebuild Conditioner – Reconstructive conditioner.
Surya Thermic – Protective, nourishing conditioner that helps detangle without breaking.
Hair Rebuild Serum – With innovative technology based on human keratin, it has a creamy texture that doesn’t weigh down the fiber and helps seal the ends.

For hair that needs a more in-depth treatment, a professional and personalized hair diagnosis is recommended – visit our space in Lisbon or call 917864111 for an appointment.

Alternatively, send a private message to schedule a hair analysis to be carried out online via video-call.