Body Cream Range

These luxurious body creams, due to the richness of their formulas, were inspired by the concept of the tree of life (linked to Hindu philosophy). The tree of life mentions the four“purusharthas” – values inherent in the universe; Dharma (moral values); Artha (economic comfort), Kama (pleasure), and Moksha (liberation).

The “purusharthas” are a model for human fulfillment; by applying them, a balanced and satisfying life becomes possible at the deepest and most holistic level. They help us to self-analyze and consequently make the best decisions. The very word “purushartha” means – for the purpose of our existence – doing something for ourselves. Acting correctly (applying the principle of Dharma) is a necessary requirement for our economic comfort (Artha) to be significant; the abundance of Artha is necessary to sustain “Kama” (satisfaction). The path to liberation (Moksha) is sustained by the harmonious interaction between Dharma, Artha and Kama. Artha is the security of having the material comforts necessary for a peaceful life. In Hindu philosophy, being spiritual does not mean loving poverty. Artha provides a sense of satisfaction, it is one of the basic human dignities, to have enough possessions to live and support one’s family, without accumulating or being greedy.